Climate change is fast becoming the defining issue of our generation. There is an almost universal consensus among scientists that we are on the brink of an environmental collapse.
I appreciate that I’m part of the problem; I live on this planet and I use its resources. In my lifetime, like most people, I have irreparably harmed the world. That’s why, in 2024, I changed the way I do business, to become a sustainable wedding videographer.
Ice sheets and glaciers are melting rapidly. Global freshwater demand is predicted to outstrip supply by 40% in the next 5 years. And things are only getting worse. The rate that sea levels are rising has more than doubled in the past 25 years. We consume resources at a rate faster than nature can replace them. It takes a thousand years to produce the soil that modern agriculture devours in just one year.
We need to be conscious of the impact we’re all having on the planet, and we need to take steps to reduce that impact.
- 5% revenue donation to environmental causes
- Solar-powered equipment charging where possible
- Digital delivery replacing physical media (eliminating USB drives and packaging waste)
- Electric vehicle travel to weddings
- No international wedding filming via air travel
This is my way of imposing a tax on myself to try to make up for the damage I’ve caused, and to try to do my best to stop being a part of the problem.
Frequently Asked Questions
How is Arran Kenny a sustainable wedding videographer?
A 5% revenue donation to environmental causes, solar-powered equipment charging where possible, electric vehicle travel to all UK weddings, digital-only film delivery (no USB drives or plastic packaging), and a policy of no international air travel for filming. These are concrete operational commitments, not marketing language.
Does travelling by electric vehicle limit which weddings you can film?
For the vast majority of UK weddings, no. An EV covers the full range needed for day trips to venues across England and Wales. For very remote destinations, travel logistics are discussed honestly during the enquiry process. European destination weddings are reachable via the Channel Tunnel.
Does being eco-conscious affect the quality of the films?
Not at all. Equipment quality, editing care, and creative approach are entirely separate from travel method. The commitment to sustainability is about operating practice, not craft. If anything, the mindful approach to how I do business reflects the same intentionality I bring to filming.
Why do you donate 5% of revenue rather than just offsetting?
Offsets are valuable but limited — they allow emissions to continue while purchasing credits elsewhere. A direct revenue donation to environmental organisations funds active conservation and restoration work. It’s an additional step rather than a substitute for reducing emissions in the first place.