How to Upload Your Teaser Film to Instagram in the Best Quality

So your teaser has arrived, and you’re ready to share it with the world. I know you’re excited to hit “Post”, but there are a couple of things to do first to make sure that Instagram doesn’t ruin your premiere by making your video look like it was shot on a flip phone.

This guide will walk you through the whole process, from start to finish.

Step 1: Change This Setting First

Instagram compresses videos by default to save data. You’ll want to turn that off before you upload anything.

On iPhone:

  1. Open Instagram and tap your profile photo (bottom right)
  2. Tap the three lines in the top right corner
  3. Scroll down to the Your app and media section
  4. Tap Data usage and media quality
  5. Toggle on Upload at Highest Quality

On Android:

  1. Open Instagram and tap your profile photo (bottom right)
  2. Tap the three lines in the top right corner
  3. Tap Settings and Privacy
  4. Tap Account
  5. Tap Cellular Data Use
  6. Toggle on Upload at Highest Quality

That’s it. Do this once and you won’t need to touch it again.

Quick note: This setting uses more data when you’re not on Wi-Fi, so it’s worth waiting until you’re connected to Wi-Fi before uploading.

Step 2: Post the Film

  1. Tap the + button at the bottom of the screen (it may be top left, depending on the type of account you have)
  2. Along the bottom, select Post (not Story or Reel)
  3. Find your teaser film in your camera roll and tap it
  4. Tap Next in the top right corner, then tap the arrow in the top right corner.

Step 3: Choose Your Cover Frame (the Thumbnail)

This is the frame that will show on your grid and in the feed before anyone presses play — so it’s worth taking a moment to choose a good one.

  1. On the preview screen, tap Edit Cover
  2. It can take around 30 seconds to load, but you’ll soon see a slider running along the bottom of the video — drag it left or right to scrub through the footage
  3. When you land on a frame you love, tap Done

Step 4: Add Your Caption and Post

  1. Write your caption, tag everybody you’d like to tag, add your location etc.
  2. Tap Share

That’s it. Your teaser film will upload in the best quality Instagram allows, with a cover frame you actually chose.

Enjoy watching the comments come in!

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